Warburtons

Warburtons sponsor Great Days Out

Warburtons wanted to target professional couples with young children to raise brand awareness associate Warburtons with enjoyable healthy eating. They also wanted to give suggestions on how to create simple, tasty quality snacks and lunches.

How we delivered

Sponsorship of the Great Days Out supplement provided the perfect platform because of its high family-orientated readership. The 16 page colour supplement, part of the long established Great Days Out series is targeted at families and couples looking for things to do over the long Easter holiday.

Delivered free with the Evening Standard, the Great Days out supplement contained bespoke Warburtons features offering tips for creating the perfect picnic as well as other ideas of what to do over the weekend.

Unusual creative formats such as a picture frame execution were used to maximise standout.

Coupons were included within the publication to give added value to the readers and to encourage trial, complimenting the branding activity.

Online sponsorship of the Great days Out bespoke website, in conjunction with thisislondon.co.uk also gave Warburtons access to a huge, online audience to support the supplement association

The results

The sponsorship provided eye catching exposure among our new London audience and the content was valuable and relevant to readers, complimenting Warburtons brand values and messages. The creative execution of Warburtons pages was well managed and efffective, and also gave us the opportunity to offer a coupon for trial, to allow campaign evaluation.

Andrea Law | Warburtons