Travel

• Evening Standard readers are 76% more likely than the UK AB average to take 5 or more holidays per annum
• On their last trip lasting 5 days or more Evening Standard readers spent an average of £1428 per person
• 81% of Evening Standard readers have been on a short trip during the last 12 months and 71% have taken two short trips during this period
• Evening Standard readers spend more per person on holidays than readers of any other UK daily quality publication
• Of those who were personally responsible for booking their last flight 78% booked online
• 68% of Evening Standard readers would pay extra for short haul flights to fly from an airport of their choice
• 45% of Evening Standard readers consciously chose the airline they flew with on their last holiday, as opposed to it being part of a package deal - the highest of all UK daily quality newspapers
• Evening Standard readers are also 81% more likely to have a large amount of knowledge about individual airlines than the UK AB average
• 28% have also talked about airlines to many different people - more than any other UK daily quality newspaper