User Profile
Standard.co.uk allows you to reach a young, upmarket audience with a higher propensity to research and buy goods and services online than the average internet user.| UK Unique users | 1.4m* |
|---|---|
| Page Impressions | 8.3 million* |
| Male | 51% |
| Female | 49% |
| AB Adults | 43% |
| ABC1 Adults | 78% |
| 15 – 24 | 7% |
| 25 – 34 | 25% |
| 35 – 44 | 26% |
| 45 – 54 | 24% |
| 55 – 64 | 14% |
| Full time employment | 80% |
Source:ABCe/*Intellitracker 0ct '09 - UK figures
In the last 6 months, standard.co.uk users are 137% more likely than the online average to have spent in excess of £2,000 online.
Our users have a robust financial portfolio:
- 55% have a mortgage and they are 60% more likely than the online average to have a second home
- 81% have a store or credit card
- 85% have a pension
- 50% have savings
- 35% have investments
Our users are brand advocates
- 600,000 standard users are word-of-mouth influencers with 31% of those claiming they are likely to convince others about their opinions
Advertising on standard.co.uk can considerably extend your message
- Online contributes a 92% uplift to a typical Evening Standard campaign
Source: AND Profiling Study, Intellitracker Jan 2009, NRS Apr - Sept 2008, TGI.net Wave 16
