Evening Standard

standard.co.uk

User Profile

User Profile

Standard.co.uk allows you to reach a young, upmarket audience with a higher propensity to research and buy goods and services online than the average internet user.

UK Unique users2.6m
UK Page Impressions14.4m
Global Audience incl. UK Unique users:
Unique users4.2m
Page Impressions20.3m

Source:ABC March 2013



Male58%
Female42%
AB Adults31%
ABC1 Adults61%
Age under 4564%
Own/buying home58%
Degree or higher31%
Average family income£33,246

Source:TGI Clickstream GB 2013 Q1




Offering a valuable and receptive audience to advertisers:


  • Often refer to the internet before making a purchase - index 119
  • 59% more likely to buy new products before most of their friends
  • Love to buy new gadgets and appliance - index 119
  • Wear designer clothes - index 127
  • Are heavy cinema goers - index 135
  • 53% more likely to go to concerts and gigs
  • Regularly go to the theatre - index 128
  • Eat in restaurants at least once a month -index 119


Advertising on standard.co.uk can considerably extend your message


  • Online contributes a 22% uplift to Evening Standard readership


Source:TGI Clickstream GB 2013 Q1/NRS PADD Jan-Dec12