User Profile
Standard.co.uk allows you to reach a young, upmarket audience with a higher propensity to research and buy goods and services online than the average internet user.| UK Unique users | 2.6m |
|---|---|
| UK Page Impressions | 14.4m | Global Audience incl. UK Unique users: |
| Unique users | 4.2m |
| Page Impressions | 20.3m |
Source:ABC March 2013
| Male | 58% |
|---|---|
| Female | 42% |
| AB Adults | 31% |
| ABC1 Adults | 61% |
| Age under 45 | 64% |
| Own/buying home | 58% |
| Degree or higher | 31% |
| Average family income | £33,246 |
Source:TGI Clickstream GB 2013 Q1
Offering a valuable and receptive audience to advertisers:
- Often refer to the internet before making a purchase - index 119
- 59% more likely to buy new products before most of their friends
- Love to buy new gadgets and appliance - index 119
- Wear designer clothes - index 127
- Are heavy cinema goers - index 135
- 53% more likely to go to concerts and gigs
- Regularly go to the theatre - index 128
- Eat in restaurants at least once a month -index 119
Advertising on standard.co.uk can considerably extend your message
- Online contributes a 22% uplift to Evening Standard readership
Source:TGI Clickstream GB 2013 Q1/NRS PADD Jan-Dec12
