User Profile
Standard.co.uk allows you to reach a young, upmarket audience with a higher propensity to research and buy goods and services online than the average internet user.| UK Unique users | 2.1m |
|---|---|
| UK Page Impressions | 7.5m | Global Audience incl. UK Unique users: |
| Unique users | 3.5m |
| Page Impressions | 10.7m |
Source:ABCe October 2011
| Male | 62% |
|---|---|
| Female | 38% |
| AB Adults | 32% |
| ABC1 Adults | 64% |
| Age under 45 | 74% |
| Own/buying home | 61% |
| Degree or higher | 37% |
| Average family income | £51,266 |
Source:TGI.net 2011 Q3
Offering a valuable and receptive audience to advertisers:
- Often refer to the internet before making a purchase - index 133
- 34% more likely to buy new products before most of their friends
- 20% more likely to buy something they like without considering the price
- Love to buy new gadgets and appliance - index 133
- Spend alot on clothes - index 142
- Are heavy cinema goers - index 155
- 29% more likely to go to concerts and gigs
- Regularly go to the theatre - index 118
Advertising on standard.co.uk can considerably extend your message
- Online contributes a 93% uplift to a typical Evening Standard campaign
Source: TGI.net 2011 Q3
