Evening Standard

standard.co.uk

User Profile

User Profile

Standard.co.uk allows you to reach a young, upmarket audience with a higher propensity to research and buy goods and services online than the average internet user.

UK Unique users1.4m*
Page Impressions8.3 million*
Male51%
Female49%
AB Adults43%
ABC1 Adults78%
15 – 247%
25 – 3425%
35 – 4426%
45 – 5424%
55 – 6414%
Full time employment80%

Source:ABCe/*Intellitracker 0ct '09 - UK figures



In the last 6 months, standard.co.uk users are 137% more likely than the online average to have spent in excess of £2,000 online.

Our users have a robust financial portfolio:


  • 55% have a mortgage and they are 60% more likely than the online average to have a second home
  • 81% have a store or credit card
  • 85% have a pension
  • 50% have savings
  • 35% have investments


Our users are brand advocates


  • 600,000 standard users are word-of-mouth influencers with 31% of those claiming they are likely to convince others about their opinions


Advertising on standard.co.uk can considerably extend your message


  • Online contributes a 92% uplift to a typical Evening Standard campaign


Source: AND Profiling Study, Intellitracker Jan 2009, NRS Apr - Sept 2008, TGI.net Wave 16