Telecoms

• 97% own a mobile phone - this is more than any other quality newspaper and 6% more than the UK average
• 63% of our readers are on a fixed contract, more than any other UK quality or mid-market newspaper
• They are also 48% more likely to be on a fixed contact than the UK average
• 40% of those on a fixed contract are likely to change service providers once their contract runs out*
• Our readers are more likely to have and use additional high value functions including Internet/WAP access/Bluetooth/e-mail/picture messaging/radio/camera and video calling on their mobile phones than any other UK quality or mid-market newspaper reader
• 20% of Evening Standard readers have a business mobile * - compared to national average of 7%
• 34% of Evening Standard readers who work in SMEs are involved in selecting the mobile network provider their company uses **
• Handsets are changed or upgraded on average every 10 months *
• They will spend more than readers of any other UK quality or mid-market title to get the handset they want