Technology
They work longer hours than any one else in Europe and spend an average of 2 hours per day commuting to and from work and have a high level of disposable income. It comes as no surprise then that Evening Standard readers are in the front of the line when it comes to adopting new technology which helps them manage their time better or enrich their lives.- Computer ownership is reaching saturation point with 96% of readers having at least one computer in the home
- 61% own a laptop and 36% own both a laptop and a desktop
- More than half of Evening Standard readers are considering purchasing their next computer in the following 24 months
- 72% of Evening Standard readers have broadband at home - a higher percentage than any other daily UK quality newspaper and 16% higher than the UK AB average
- 43% of Evening Standard readers visit newspaper sites online
- On average Evening Standard readers spend 12 hours and 48 minutes online per week with internet users aged over 55 spending only ten minutes less online per day than their 18-24 year old counterparts!
Evening Standard readers can be classified as early adopters and early majority when it comes to technology products
- 67% of readers stated that they like to keep up with technology - a higher percentage than any other daily UK quality publication and 40% more than the UK average
- 35% of Evening Standard readers already own a plasma or LCD TV - more than any other daily UK quality newspaper and 53% more than the UK average
Source: London Voice Technology3, TGI 2008 Q2
