Defining Brand London

The diagram below best illustrates the structure of ‘Brand London’

London’s values in more detail:

Creativity:

London’s longevity is founded on a deeply-rooted tradition of inventiveness. London continues to intrigue, acting as inspirer and developer of creative thought and action. People draw on the city’s immense richness of experience, finding new ways to explore commercial, cultural and learning opportunities.

Evolving in resourceful ways:

London is never daunted by change; it lives in a state of flux, confident of its ability to keep moving forward. The city thrives on the strength it draws from continuity and the freshness it gains from renewal.

Celebrating difference and diversity:

London is open to ideas and individuality, accepting not judging, always willing to take a longer view.

Positive energy:

The feel of London is vibrant, crackling and alive with the spark of possibilities.


Source | London Development Agency, Tate Modern Global Cities, TGI, ONS, FT.com, nVision