Sport
London is synonymous with sport and boasts activities from football to marathons, cricket to the Olympic Games. In 2012 London will be the first city in the world to have hosted the Summer Olympics three times. Our unrivalled team of top writers bring readers the latest comment on the capital's sports news, regularly updated as it happens.
I'd even go so far as to say that without the Evening Standard, London would not have won the Olympic Games
Keith Mills | London 2012 CEO
- 54% of tabloid readers turn to the back page first
- Another 15% scan the front page headlines then go straight to sport
- Men make time to read about sport with one in three spending in excess of twenty minutes every day looking at the latest sporting news
For most men, a newspaper has two 'front pages' - page one and the back page
NMA | Sports Research
View Newsworks video on the role newspapers play in sport
Source: NMA Research
