Samsung Galaxy

Samsung launched the Galaxy Tab in the UK on the 1st November 2010. Being significantly smaller than the iPad, Samsung wanted to create standout at launch communicating the tablet’s size and portability.

Our Challenge

Connect with London commuters in an innovative way conveying the size and portability message, perfectly sized for life on the go.

Our Solution

We created a 4-page wrap around the full circulation of the London Evening Standard picturing a life size hand holding an actual sized Galaxy Tab. The screen of the Galaxy Tab featured the day’s front page of the London Evening Standard - an innovative use of our media and a media first.