On Street

Sampling

Free product samples are a great way to make consumers both trial and buy products.

In conjunction with above-the-line activity or as a stand-alone piece of activity, we can organise a highly visible, customised sampling opportunity alongside the distribution of the Evening Standard at targeted locations including hard to penetrate areas such as the City and Canary Wharf.

Sampling with the Evening Standard takes place in over 100 sampling points across Zones one and two, with a distribution of between 10,000 to 110,000 products per day.

Depending on the product and distribution locations, sampling will be supported via glossy vendor bills (posters) at relevant locations.

There are additional opportunities available to create a multi platform campaign that include in paper, online and email activity to support on street presence. Branded clothing can be worn by merchandisers for added impact and brand presence*.

*Subject to an additional cost

If you are seeking even greater stand out for your brand, the Evening Standard is perfectly positioned to fulfil this with experiential marketing activity.



Our vendor points can be utilised to create a memorable experience of your brand for your target audience within the context of their journey home. Themed promotional staff create exciting and surprising brand touch points, to leave a lasting impact on your target audience.





To discuss sampling please call: Emily Wilson 020 3615 2625 emily.wilson@esimedia.co.uk

Sponsorship & Media Partners

In certain circumstances we will act as official media partners at specific events.

To discuss media partnerships please call: Danny Mansfield on 020 3615 2628 danny.mansfield@esimedia.co.uk



Cross Media
Printed Solutions