Influentials Presentation

A Quality Relationship With London

Influentials are drawn to London, because it is their city of choice. They have lived in London for most of their lives, it is their chosen home, it satisfies their front of pack mentality, it offers them the choice and breadth of professional, social, cultural and financial opportunities they demand.

Brand London

This section of the presentation looks at Influentials bond to London and the lifestyle choices that they make.

London is undoubtedly the place to target and engage the Influentials audience, but they are extremely time poor and possibly the most media savvy consumers in the world so you need a medium that will make them sit up and take notice.

Influentials are embedded in London, they have lived here for an average of 23 years.

41% of Influentials agree that they are less likely to be affected by anything going on in the UK that is outside of London - this is a higher figure than the readership of any other national newspaper

Influentials are proud to be part of London and 53% think that they would lose touch with people if they moved out of the capital.

In terms of work Influentials are based throughout the capital with 23% working in the City 23%,18% in the West End and 15% in the South West.

They are inspired by London - they strongly agree (85%) that you can never run out of things to do in London and 76% say it’s the best place for their career.

The full presentation also analyses key data within this marketplace.