Influentials Presentation

A Quality Lifestyle

Quality is what drives their everyday existence. They are career focused, making quality performance driven decisions. They strive to maximise their quality of life in terms of the home and work balance. They are very selective and London is their city of choice because it allows them the freedom to fulfil their ambitions and life choices.

Profiling the Influentials

• Influentials are educated - in fact they are 40% more likely to have a degree than Urban Prosperity adults
• They are also established - they own their own homes and are more likely to have young families
• They are professionals - in fact they are 36% more likely to be senior managers in professional occupations
• They are wealthy and nearly twice as likely to earn £40k than Urban Prosperity workers

All of these attributes feed their credibility, their influence, and their desire and thirst for knowledge.


The full presentation also analyses key data within this marketplace.