In paper and online

In paper and online promotions provide an effective way to make a direct impact on the behaviour of consumers by driving a call to action. Promotions help build brand image and awareness, support tactical objectives and stimulate desire to buy or experience a product. Promotions can be used on their own or as part of a larger advertising campaign. A great way to communicate with an engaged audience, with promotional partners benefiting from the endorsement of the Evening Standard brand. Key benefits for advertisers include:

Stand Out: An exciting offer or giveaway draws the eye, cutting through other advertising messages. For added engagement, promotional space is often placed within editorial that is relevant to the promotion e.g.theatre offers positioned in the Arts section.)

Endorsement:Co-branded promotions are created and set by the Evening Standard, therefore endorsing the promotion or offer to the reader.

Cross Media Exposure: A promotion benefits from in-paper, online, email, social media and outdoor coverage, increasing overall exposure. The online element provides access to purchase online, as well as q measure of success of the promotion.

Promotionally Responsive Audience: Our Promotions database has been built by our extensive promotional programme over several years. We contact over 130,000 every week with our offers and competitions.

Strong Call To Action: Exclusive reader promotions deliver a strong call to action, incentivizing readers to purchase.

Prize competitions, reader offers and reader events can run in the London Evening Standard and ES Magazine, as well as appearing online at http://www.standard.co.uk/offers, in our reader offers newsletter 'The Weekender' (emailed to our database of over 130,000 people) and on social media sites http://www.facebook.com/esoffers and http://www.twitter.com/standard offers. Promotions can also benefit from a front page flash and vendor bills, subject to editorial approval.