Influentials
The Evening Standard is the paper of choice for influential Londoners who need to know what London's thinking, whether it be in business, political or cultural spheres.The quality of the London audience should not be diluted with the rest of the UK. Londoners earn considerably more than the national average and have the propensity to actively seek more quality goods, services and brands than the rest of the country. From a media targeting perspective, Londoners are much harder to tap into through the standard media channels.
