Property
With property prices in London the highest in the country, and rising at a phenomenal rate, it comes as no surprise that Londoners are virtually obsessed with the property market.Evening Standard readers have a positive attitude towards the future of London’s property market. They not only aspire to taking that next step up the property ladder, but also see it as a key investment vehicle to secure their future.
- 73% of Evening Standard readers are currently home owners
- Amongst those who don’t currently own a property (29% of readership) - 66% are looking to buy their first property and on average they anticipate spending £253,000
- Almost half of home owners envisage staying in their current home for the short to medium term with 66% of these already thinking about buying their next home
- Close to 8 out of 10 readers believe that property is one of the few ways ordinary people can build real wealth
- Evening Standard readers are more likely to own more than one property than readers of any other UK daily quality publication
- They are also 45% more likely than the UK AB average to own more than one property
- Second homes of Evening Standard readers are at least 27% more expensive than the UK AB average
- Home owners have an average of £245,000 worth of equity available in their property and more than half would consider, or already have, borrowed against their mortgage
Source: London Voice Property 2, TGI 2008 Q2
