Green Issues & the Environment
Whether it revolves around efforts to improve their immediate environment, or making informed choices about the products they use and the behaviour they engage in, Evening Standard readers are acutely aware of how their actions impact on the environment. Their changing behaviour is driven by a thirst for knowledge on the topic and a willingness to make sacrifices to help invoke change in the world they live in.- Evening Standard readers have an active interest in the environment with 86% reading about this topic in newspapers - 8% more than UK average **
- 87% agree that everyone has a duty to recycle **
They are willing to back their beliefs up with action:
- 53% are prepared to pay more for environmentally friendly products*
- 77% prefer to use companies which minimizes their impact on the environment
- 36% will only buy prods from a company that acts ethically *
- 36% never buy productss tested on animals**
- 52% make a conscious effort to recycle*
- 79% of have made changes to their lifestyle to reduce their carbon footprint
- 70% are worried about the pollution caused by cars and as such 68% are interested in hybrid technology and 50% employ fuel saving strategies
Source: London Voice, *Premier TGI 2008/**TGI Jan-Dec 07
