Globalisation

London’s early adoption of measures facilitating globalisation has been a huge driving force behind its successful transformation from a manufacturing to finance and business based economy.

In accepting and understanding the implications of the process of globalisation, both of capital and labour, London has gained a crucial strategic advantage compared to European rivals.

This acceptance of diverse cultures adds to the dynamism and creativity of London resulting in it being the most internationalised and multicultural city in the world.

More than 300 languages are spoken on the streets of London, and it is estimated that up to 40% of Londoners are foreign born. London is especially efficient in attracting highly skilled migrants from abroad with a quarter of top management in the financial and business services from abroad.

The ethos of acceptance and appreciation of various cultures is reflected in the values of ‘Brand London’.