Food & Drink
London is now widely considered one of the world’s top foodie destinations, boasting a myriad of Michelin starred restaurants and famous food markets. Our readers have a passion for food, cooking and eating, and this is reflected in the amount of time and money they spend indulging, and the level of knowledge they have. But time constraints and a hectic London lifestyle can mean these influential foodies rely on convenience from time to time – as long as it is of the highest quality.- ES readers have a preference for quality with 76% stating that they often treat themselves to the best quality products available
- 94% do top-up shops with an average spend of £142 a month
- 76% do a major shop with an average spend of £256 a month
- 63% claim that food’s carbon footprint and air miles might influence their purchase decisions
- They are more likely to try new food products than readers of any other UK quality newspaper **
- ES readers are 91% more likely to pay extra for organic food and more likely to do so than readers of any other UK quality title *
- Our readers are more likely to think of themselves as wine connoisseurs than readers of any other UK quality title and 58% of our readers are prepared to pay for more quality wine
- In addition to being foodies ES readers are also very influential on the topic of food. TGI word of mouth questions show that 83% of ES readers have talked about food to people during last 12 months *
Source: London Voice Food, *TGI Jan – Dec 07 **Premier TGI 2008
