Fashion & Luxury

For years London has proudly occupied a prime position amongst the world’s great fashion capitals – from the chic boutiques of Notting Hill to the luxurious designer emporiums of Bond Street, and of course the world famous Harrods and Harvey Nichols department stores.

Our readers enjoy shopping, and match high levels of spend with great interest in and knowledge of designer clothes and luxury goods.

The Evening Standard is official media partner of London Fashion Week, producing a bi-annual Fashion Issue with ES Magazine, which enjoys exclusive distribution throughout London Fashion Week.

• Our readers are more likely to keep up with the latest fashions than the readers of any other mid market or quality title *
• They get more enjoyment shopping for clothes than any other UK quality or mid-market newspaper reader *
• Our readers are 3 times more likely to have a large amount of knowledge about designer products and stores, and also 3 times more likely to talk have talked about this topic with other people than any other UK quality or mid-market newspaper reader *
• They have the highest annual expenditure on both men’s and women’s clothes of all UK quality newspaper readers*
• Our female readers spend 60% more than the UK AB average on handbags and 43% more on sunglasses *
• They spend 80% more than the UK AB average on watches *
• During the last 12 months ES readers spent an average of £1355 on clothing
• On average our readers have spent £517 on the most expensive single item they’ve purchased
• 64% of readers admit that they put fashion ahead of cost by spending more on clothing items than they’ve planned or budgeted for

Source: London Voice Fashion 2008, * Premier TGI 2008

London Fashion Week

The Evening Standard has again signed up as the official Media Partner for London Fashion Week. The partnership will run across the next three seasons, with the next show taking place in September 2008.

We will be keeping our upmarket, fashion following readers updated with the latest news from the catwalks across three editions a day for the duration of each of the shows and beyond.

Fashion is an integral part of London life and of the content of our titles so the synergy between London’s quality newspaper and this celebration of great fashion design talent is an obvious one.

Rosemary Gorman, Advertising Director at the Evening Standard, said: “This bi-annual fashion event, which aims to promote the designer fashion industry from London is an important event to support. It creates opportunities for the paper to engage with a crucial fashion trade audience on a global scale.

Maurice Mullen, head of Fashion at the Evening Standard, said: “London Fashion Week over the years has become an incredibly high profile event in the Capital and the clothes are just the beginning! From the glamour of the catwalk presentations to the celebrity front rows and the after show parties, the Evening Standard is on hand to bring the very latest fashion news to the readers.”