Evening Standard

ES Category Insights

Topics of Interest

Topics of Interest

Topics of Interest in Magazines


ES Magazine readers are an eclectic mix of Londoners who enjoy reading about a wide selection of editorial from celebrity to recipes, fashion to travel. As such they are the perfect audience for brands wanting to target intelligent individuals with a willingness to see the bigger picture.

AB ES readers are 45% more likely than the national average to have an interest in fashion when reading a magazine.

TGI | 2008


In the last year AB ES readers had an interest in...

  • Health/Fitness: 39% - 10% higher than the national average
  • Fashion: 41% - 45% higher than the national average
  • Beauty: 30% - 40% higher than the national average
  • UK/British News: 60% - 23% higher than the national average
  • European News: 45% - 39% higher than the national average
  • Real Life Stories: 23% - 14% higher than the national average
  • Celebrity News/Gossip: 23% - 73% higher than the national average



  • Sport: 33% - 36% higher than the national average
  • Food: 53% - 29% higher than the national average
  • The Arts - 46% - 47% higher than the national average
  • Film: 47% - 55% higher than the national average
  • Personal Finance: 24% - 26% higher than the national average
  • Travel: 45% - 17% higher than the national average
  • Property: 34% - 54% higher than the national average
  • Environment: 42% - 6% higher than the national average





Other ES Category Insights


Beauty, Health and Grooming
Fashion
Jewellery
Life Events
Motoring
Product Knowledge
Travel
Word of Mouth


Source: Premier TGI 2008