Topics of Interest
Topics of Interest in Magazines
ES Magazine readers are an eclectic mix of Londoners who enjoy reading about a wide selection of editorial from celebrity to recipes, fashion to travel. As such they are the perfect audience for brands wanting to target intelligent individuals with a willingness to see the bigger picture.
AB ES readers are 45% more likely than the national average to have an interest in fashion when reading a magazine.
TGI | 2008
In the last year AB ES readers had an interest in...
- Health/Fitness: 39% - 10% higher than the national average
- Fashion: 41% - 45% higher than the national average
- Beauty: 30% - 40% higher than the national average
- UK/British News: 60% - 23% higher than the national average
- European News: 45% - 39% higher than the national average
- Real Life Stories: 23% - 14% higher than the national average
- Celebrity News/Gossip: 23% - 73% higher than the national average
- Sport: 33% - 36% higher than the national average
- Food: 53% - 29% higher than the national average
- The Arts - 46% - 47% higher than the national average
- Film: 47% - 55% higher than the national average
- Personal Finance: 24% - 26% higher than the national average
- Travel: 45% - 17% higher than the national average
- Property: 34% - 54% higher than the national average
- Environment: 42% - 6% higher than the national average
Other ES Category Insights
Beauty, Health and Grooming
Fashion
Jewellery
Life Events
Motoring
Product Knowledge
Travel
Word of Mouth
Source: Premier TGI 2008
