Product Knowledge
ES Magazine readers know what they like and are very vocal in letting others know their opinions. They have a large amount of product knowledge and are interested in reading about new brands and sampling developments in the marketplace. They have an ethical stance when it comes to making their buying decisions and they feel strongly about recycling.AB ES readers are more than twice as likely than the national average to have a large amount of knowledge about designer clothes and stores.
TGI | 2008
AB ES have a large amount of knowledge in...
- Food and Wine: 25% - 79% higher than the national average
- Restaurants: 25% - 127% higher than the national average
- Designer Clothes/Stores: 13% - 215% higher than the national average
- Holidays: 24% - 46% higher than the national average
- Airlines: 20% - 137% higher than the national average
- New Technology: 13% - 53% higher than the national average
Of our ES readers....
- 27% are interested in reading about new product reviews in newspapers - 66% higher than the national average
- 45% are interested in food and drink promotions/competitions
- 39% are interested in promotions and competitions for toiletries
- 56% are more likely to try a product if they try a free sample first
- 24% often buy a new product in a shop
- 17% often buy a product because they like its packaging - 118% higher than the national average
- 76,000 readers say that they often buy new products before most of their friends
- 27% will only buy products from companies whose ethics they agree with - 43% higher than the national average
- 74% believe that people have a duty to recycle products
Other ES Category Insights
Beauty, Health and Grooming
Fashion
Jewellery
Life Events
Motoring
Topics of Interest
Travel
Word of Mouth
Source: Premier TGI 2008, TGI April '07 - March '08
