Jewellery
ES Magazine readers have a penchant for all things sparkly and they are prepared to spend big to buy their desired pieces. Brands are very important to them and their choice of watch reflects this with high end designer products featuring at the top of their must-have list.In the last year AB ES readers have spent £11.7m on watches for themselves.
TGI | 2008
Jewellery
In the last year...
- A quarter of AB ES readers have bought gold/platinum jewellery - 20% higher than the national average
- 11,000 ES readers bought gold jewellery with diamonds
- ES readers spent £1.9m on gold jewellery with diamonds
- A quarter of ES readers own silver jewellery
- ES readers spent 7.8m on silver jewellery
- 51,000 own platinum jewellery - 11% higher than the national average
- 154,000 'often wear valuable jewellery' - 10% higher than the national average
Watches
In the last year...
- AB ES readers have spent £11.7m on watches for themselves
- Over a fifth of ES readers have bought a watch - 60% higher than the national average
- 59,000 ES readers have bought a watch for someone else - 16% higher than the national average
- ES readers are 60% more likely than the national average to own a Rolex watch and 140% more likel to have bought a Tag Heuer watch.
Other ES Category Insights
Beauty, Health and Grooming
Fashion
Life Events
Motoring
Product Knowledge
Topics of Interest
Travel
Word of Mouth
Source: Premier TGI 2008/TGI April '07 - March '08
