Creative Solutions
ES Magazine is the perfect environment for your brand to reach a captive London audience with a high propensity to spend on must-have retail purchases, leisure activities, travel, motoring, technology and beauty products. Our creative solutions give standout to your brand within this important marketplace.Advertorials
These are a powerful medium designed to ‘stand out’ from traditional display advertisements by simulating our highly credible editorial content. Taking your brief we offer the complete service including copywriting, photography/picture search, layout, subbing and repro.
The client has the right of amendment throughout.
To view more advertorials click hereBarn Doors
Barn doors are a fantastic creative platform, however, in order to protect the integrity of the Magazine, the format is strictly reserved for brands with the right associations with ES Magazine.
For more information on barn doors click hereCover Wraps
4pp cover wraps are possible on ES Magazine up to a run of 50,000 copies. These can be distributed in a particular area or areas of London to ensure a more tightly targeted audience is delivered.
For more information on cover wraps click hereGatefolds
Gatefolds are a dramatic way of gaining readers’ attention, because of their size; they provide more space for clients to get information across. Gatefolds can be situated at the front or back of ES Magazine, or both (6pp and 8pp versions can be stitched into the centre of the magazine). Themed issues of ES Magazine (for example Luxury or Fashion themed issues), can provide an excellent opportunity to link brands with the publication at a time which is especially relevant.
For more information on gatefolds click hereInserts/Onserts
Intrusive and offering the opportunity for longer copy and built in response mechanisms, inserts are the perfect way to do low-risk brand testing. Inserts can also be used in a targeted way, timed to tie in with themed issues of ES Magazine.
To view more information on inserts click hereInverted Magazines
Inverted magazines are essentially an extended advertorial, a tailor made front cover at the back of ES Magazine. Impactful and versatile, inverted magazines allow a client to own their own magazine within the format of ES Magazine.
To view more information on inverted magazines click herePolybags
ES Magazine can be sealed in a polybag. Four colour printing is available on both sides. Branded polybags are often used to draw attention to a supplement or booklet inside the bag and can be a high visibility solution.
To view more information on polybags click herePromotions
Research from the National Incentive Survey shows that promotional offers are the most effective way to make consumers buy products. The survey also revealed that the Evening Standard topped the list of brands that offers consumers the most popular promotions.
Our promotions page is the ideal place to target these influential readers who are predisposed to spend on their leisure pursuits.
To view more ES Magazine promotions click hereSupplements
There are currently 3 types of supplement sponsorship opportunities available;Editorial, Client and Advertorial.When appropriate, supplements are promoted via various channels, including the Evening Standard, Metro, standard.co.uk, newsletters to our database of registered users and via our vendor sites, providing added visibility and exposure for your brand or product.
To view more information on supplements click hereFor digital solutions click hereIf you feel your brand could benefit from any of these creative printed solutions please contact:
Neil Porteous 020 7938 3844
neil.porteous@standard.co.uk
