Cross Media
Integrating a digital element to a press campaign allows advertisers to increase both reach and frequency and increases the level of engagement the consumer has with a brand.Our cross media specialists work within our press team and offer a complete project management service that includes reporting to ensure complete transparency in terms of results.
To find out more call Rachel Middlemass on 020 7938 7232 or Ben Bibbings on 020 7938 7162.
Our Online Platforms
Cross media opportunities work across our print products and online.Standard.co.uk
Standard.co.uk provides London with news lead content that gets under the skin of issues that affect the city and its population. If something happens in the capital Standard.co.uk is the natural destination for London's online population. It lets the world know what London is thinking.
Homesandproperty.co.uk
Homes and Property is the online companion site to our successful print supplement. Homes and Property provides you with the latest on new homes, how to buy and let, and invest for the future, as well as giving you the heads-up on the must-have designs for your home and architecture news and features. The site is edited by Janice Morley who also edits the printed supplement and 80% of the editorial content is unique to the web, satisfying Londoners appetite for knowledge on all things property.
EducateLondon.co.uk
Educate London is a listings website designed to make it easy to find academic or vocational courses. All London learning providers are listed and the site also contains useful editorial.
Opportunities
Fixed format advertising opportunities available on our sites.
| Site | Banner | Leaderboard | Skyscraper | MPU |
|---|---|---|---|---|
| Size | 468x60 | 728x90 | 120x600 | 300x250 |
| This is London | √ | √ | √ | √ |
| Homes and Property | √ | √ | √ | √ |
| Findaproperty | √ | √ | √ | √ |
| Educatelondon | √ | √ | √ | √ |
Rates
| Format | Banner | Skyscraper | MPU | Rich Media (Over page) |
|---|---|---|---|---|
| Channel Specific | £20.00 | £25.00 | £30.00 | £40.00 |
| Run of Site | £18.00 | £22.00 | £25.00 | £35.00 |
Creative Online Opportunities
Advertorial
Any advertorial that appears in press can be replicated online, delivering an uplift in reach and frequency for advertisers. Content is presented “as editorial” and integrated into the fabric of the website. Interactive enhancements include:
- Competition management and winner selection
- Data Capture
- Sales Promotion
- Picture Gallery
- User comments
- Polls
The standard advertorial package is live for 1 month and includes 100,000 fixed format ad impressions to drive traffic, as well as a permanent navigation link. Additional editorial promotion is available.
Podcasts
Our team work with advertisers on bespoke podcasts using our own technical and editorial expertise to further engage a specific target audience. Audio can bring press activity to life and provide useful information, such as choosing a mortgage, starting a business or investing in the stock market.
Microsites
Our team can deliver bespoke content created for an advertiser in the form of a microsite. The content and design is always original and is entwined with corresponding press activity, allowing brands to have a high quality conversation with our audience.
Content can comprise:
- Articles
- Pictures
- Multimedia - Audio Video
- Games, Quizzes
- Competition/Data capture
- Ability for users to upload picture/video
- User/reader interaction
Prominent brand messages can be integrated into pages as well as a road block of all the available advertising positions. The microsite package can be live for upwards of a month and the package includes 600,000 ad impressions to drive traffic as well as a branded link in the main navigation.
Section Sponsorship
Specific channels can be sponsored by inserting brand messages into content.
Page Peel
A full page peel allows for advertising creative to “wrap” the homepage of the website. If the user interacts with the creative, further messages can be displayed such as driving traffic to a competition or informing users of their nearest store. The creative peels to reveal the editorial content beneath.
Thermal and day part packages
Creatives can be flexed according to day part to target a message at a particular time of day, such as office workers just before lunch or before they leave the office.
Alternatively thermal packages allow for creative executions to run only when the weather is hot (sun cream, drinks etc).
