Evening Standard

Our audience

Circulation & Readership

Circulation & Readership

The London Evening Standard's unique distribution model ensures that circa. 700,000 copies of London's only free quality evening title, reaches smart opinion formers in and around the capital. Our key readership has a slight male bias and is young and upmarket with the majority of our readers in full time employment.


Circulation & Readership


Recent NRS data proves that the London Evening Standard reaches almost 1.6 million Londoners.


The quality of our readership profile has been maintained, with more AB's in London reading the London Evening Standard than any other newspaper. Our reach of 15-44 year olds has also grown, up 15% year on year.

Since our new distribution model, this metric suggests fantastic potential and confirms the London Evening Standard's position as a very attractive and cost effective proposition for all advertisers. Click here for the press release about the first NRS data published since going free...

With a circulation of circa 700,000, the London Evening Standard now has more readers during the week than the Daily Telegraph, The Times, Guardian, Independent and FT.

Evening Standard Circulation694,431
Readership1,557,000
ABC1 Adults76%
15-44 year olds67%
Male63%
Female37%

Source: ABC December 2011 / NRS Oct10-Sep11