Business
The London economy, the largest in Europe, generates over 30% of the UK’s GDP. 70% of the UK’s top 100 listed companies are based in London, and London and the South East accounts for 52% of the UK business community. Effective communication with the UK business world requires a London focus.- The Evening Standard has the highest % of business readers of all UK quality newspapers
- 66% of our readers are classed as high profile businessmen
– higher than any other UK quality daily newspaper
In the last year:
- 13% of our readers have had an article, paper or book published
– 21% more than the UK average business person - 11% have just set up a new company - 22% more than UK average
- 12% of our readers are company owners – more than the FT (10%) or Economist (8%)
- 66% are expenditure budget holders
- 15% have taken 11+ business flights in the last 12 months
- more than any other newspaper reader - 44% are members of airline executive / frequent flyer schemes
– more than any other quality reader and 26% more than the UK average
Source: BBS 2005
