Influentials Presentation

Consumer Consumption

Influentials value quality and this is reflected in their buying behaviour and the types of brands that they have an affinity towards

Striving For Quality

Influentials are discerning, impulsive and extravagant when it comes to their buying decisions. This is reflected in the brands that they buy, demonstrating a strong affinity with quality brands.

As we mentioned Influentials are drawn to quality brands and this correspondence map demonstrates that Influentials are a young upmarket quality brand buying audience who sit in the centre of premium, top end brands such as Harrods, Cartier, Gucci and Apple.

.

Spending Habits

But they don't just recognise quality, they buy it.

• 8 in 10 will happily pay extra for premium goods and they are free with their money

In the last year they spent:

• £330m on new cars
• £754m on their last holiday
• £603m on communications

The full presentation analyses key data within this marketplace.