2012 and The Evening Standard
The Standard’s idea of using the 2012 Olympics as a mobilising force to encourage better sporting facilities from the grassroots level upwards and which will introduce a whole new generation to sport is close to my heart and has my full support.
Michael Phelps | Six-time Olympic Gold Medallist and Multiple World Record Holder
Olympic 2012 Sporting Legacy for London
The Evening Standard was an avid supporter of the London 2012 bid and continues to report the news and progress of the Games as they happen. We have also launched a major campaign for a Olympic 2012 Sporting Legacy for London.
The Evening Standard Charter to secure an Olympic Legacy: Make 2012 Count for London.
- Create sporting inspiration and facilities "that last for the generation to come"
- Secure access to top-class sporting facilities for all
- Ringfence money to secure Olympic legacy and ensure millions more participate in sport
- No more sell-offs of school or council sports facilities
- Establish a system of "Olympic Champions" with top atheletes going into schools to inspire children teachers and parents
Launch Editorial
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An even more valuable audience
Since 1827 the Evening Standard has been part of the fabric of London and this will continue to be the case before, during and after the 2012 games. The Evening Standard and London are intrinsically linked, and as the build up to the games gathers momentum the Evening Standard will continue to inform and engage upmarket Londoners with the news, sport and how to get the most out of the world’s most vibrant city.
- 34% of Evening Standard readers think that the 2012 Olympics will have a positive effect on peoples lives - 29% higher than the national average
- 31% believe that hosting the Olympics is a good use of taxpayers money - 56% higher than the national average
- 29% think that sponsoring the Olympics gives companies a better image - 15% higher than the national average
Source: TGI April '07 - March '08
